Privacy

Direction is operated by GTH Consulting and Holdings Co LLC (“we”, “us”). This policy covers the Direction web app at app.mydirection.app, the Direction app for Android (and for iPhone when it ships), and this site. Privacy and support share one inbox: direction.app.official@gmail.com.

Direction is a daily compass for inner strength and transformation — playable lines, a journal, an optional overnight player, and (on Premium) longer sessions and voice cloning. Direction is available to everyone. If you are a minor, parental consent is required.

Direction is for educational and personal wellness support only. It is not medical advice, diagnosis, or treatment, and it is not a substitute for care from a licensed professional. If you are in crisis or have a medical concern, contact a qualified provider or emergency services.

An account is optional. The practice works as a guest without one.

If you sign in, sign-in is handled by Supabase Auth, with email and password, Google, or Sign in with Apple. Supabase keeps the account record for us: your email address, the sign-in method, sign-in times, and your name if you share one (on a first Sign in with Apple, the name Apple shares is saved to your account). Supabase Auth also sends account emails you ask for, such as a sign-up confirmation or a password reset link.

Signing in does not upload your journal or practice. In the current version they stay on the device, as described below.

To delete your account, open Account in the app and choose Delete account. The app first asks xAI, through our server, to delete each voice saved on this device; if that fails, the account is not deleted and you can try again. Our server then deletes your account and profile, and the app signs you out and clears the practice on this device. Only voices saved on this device are covered, because the voice ids are stored only on the device. Start over on Path also asks xAI to delete the voices saved on this device before it clears them. If you clear your browser or app data or switch devices, the app can no longer find those voices, so delete them first, or email us for help with the voice reference shown in Voices. xAI may keep records of the requests for up to 30 days. Deleting your account does not cancel a Google Play or App Store subscription. Cancel that in the store first. You can also email us to ask for deletion. Full steps are on Delete your Direction account.

Your practice is saved in this browser or app on this device. That includes:

• Your profile — a name, the bearings you chose, true north, your Free or Premium status, and a practice streak.
• Your journal.
• Lines you wrote, crafted, or saved, plus favorites and today’s queue.
• Player settings.
• A reference (a voice id) to each voice clone the studio made, and the consent you confirmed for it: which kind (your own voice, a living person, or a person who has passed away), the wording you agreed to, and when.

The app does not keep your recorded or uploaded voice sample on the device after it is sent for cloning. If you clear the site data, switch browsers, or tap Start over on Path, that local practice is gone. We cannot restore it from a server we do not have.

Notes on Path are yours. They are not a feed. They are not sent to us or to xAI, and they are not sold. We cannot open them from the support inbox. If you paste a journal line into an email, that is your choice — only send what you are willing to share.

A few features only work if we send a request. Each one goes from the app to Direction’s server (hosted on Vercel) and from there to xAI, which runs the writing and voice models:

• Crafting a line sends the words you typed and, if you offered them, a name and bearings. xAI returns one sentence.
• Speaking a line sends the text of the line and a voice id. xAI returns audio. The app keeps that audio in memory only while it is open.
• Cloning a voice sends the sample you recorded or uploaded, converted on the device to a short mono audio file, and a label for the slot (“My voice” or “Someone else’s voice”). xAI returns a voice id. The voice itself, including its sample audio, is held by xAI until it is deleted.

We do not sell that material. We do not use your journal as the prompt.

How long it is kept: a cloned voice and its sample audio stay at xAI until the voice is deleted. Our AI provider, xAI, does not train its models on our API inputs or outputs. xAI stores API requests and responses, encrypted, for up to 30 days to check for abuse or misuse, then deletes them automatically. Direction's servers pass the text and audio you submit to our AI provider (xAI) to generate a response and don't store them in our database or file storage. Our hosting provider may keep short-term technical logs, such as request times and errors, to operate and secure the service.

How to delete it: tap Delete voice on a voice in Voices. This removes the voice from Direction and asks xAI, through our server, to delete the voice and its sample audio. Deleting your account does the same for every voice saved on this device. Only voices saved on this device are covered, because the voice ids are stored only on the device. Start over on Path also asks xAI to delete the voices saved on this device before it clears them. If you clear your browser or app data or switch devices, the app can no longer find those voices, so delete them first, or email us for help with the voice reference shown in Voices. xAI may keep records of the requests for up to 30 days. To ask us to delete anything we hold, or to ask us to request deletion of a voice from xAI, email direction.app.official@gmail.com with “privacy” in the subject. We will respond within 45 days (we may extend once by 45 days and will tell you why).

Calm is a generic voice. It is never presented as a parent or any real person. A clone of your own voice is labeled as you.

You may clone a voice only if:

• it is your own voice; or
• the person whose voice it is is an adult who has personally agreed, before you record or upload it, to have their voice cloned in Direction; or
• the person is a minor and their parent or legal guardian has agreed; or
• the person has passed away, and you are a close family member or heir of that person and, to your knowledge, no one with authority over their estate objects.

You may not clone the voice of a public figure, celebrity, or performer, or use any clone to impersonate someone, deceive anyone, commit fraud, or make it seem that a person said something they did not.

Before every clone, the app asks you to confirm consent, and Record and Upload stay off until you do. For your own voice, you tick a box confirming it is your voice and that you agree to an AI copy. For someone else’s voice, you first choose Living or Passed away. For a living person, you confirm you have their permission (or, if they are a minor, their parent or guardian’s). For a person who has passed away, you confirm the family-member or heir statement below. The app saves which you chose, the wording, and the time with the voice on your device. For any clone, we may ask for proof of consent at any time, and we may disable the voice if you cannot provide it.

To create a voice of someone who has passed away, you must confirm that you are a close family member or heir of that person and that, to your knowledge, no one with authority over their estate objects. We may ask for reasonable proof at any time and will remove any voice if a family member, estate representative, or the person’s rights holder objects.

A voice sample can be a biometric identifier. By uploading one, you confirm that the person whose voice it is was told about and agreed to its use for cloning.

Report a clone. If you believe a voice was cloned without consent or authority, email direction.app.official@gmail.com with “voice complaint” in the subject. Include the voice reference if you have it. New voices are named at xAI with a voice reference, which the app shows in Voices with a copy button, so we can find the voice in our xAI account and delete it. Voices made before voice references were added can only be found by the date and slot they were made, so tell us as much as you can. We will ask xAI to delete the voice as soon as we can confirm which one it is.

mydirection.app is hosted on Cloudflare Pages, and the web app is hosted on Vercel. Like any site, they process ordinary request data — your IP address, the page, the time — to deliver it. Both load fonts from Google Fonts, so Google receives your IP address when the fonts load. The web app also loads a small script from grok.com (the builder the app was made with). When a page opens, it contacts grok.com and app-builder-deployer.grok.com, which receive your IP address and browser details.

We use Cloudflare Web Analytics to count visits to mydirection.app. It does not use cookies. The Direction web app at app.mydirection.app and the store apps contain no analytics or advertising tool.

Our sites do not track you across other sites, so we do not respond differently to browser Do Not Track signals.

We send marketing email only to people who opt in, as described below. Direction has no separate newsletter sign-up, and we do not buy lists to market to you.

Marketing emails: Signed-in users can turn on “Send me Direction tips and updates” in onboarding or Settings. It is off by default. If it is on, we use the account email to send occasional tips and product updates. We store the account email, the opt-in status, when it was turned on or off, and where the choice was made (onboarding or Settings) in Direction’s database hosted by Supabase in the United States. Only people who opt in get marketing email. Every email has an unsubscribe link, and you can turn it off in Settings anytime. We never collect an email for marketing without an account, and deleting the account deletes this preference. If you sign in with Apple and use Hide My Email, we email that relay address only if you opted in. We do not sell or share your email for anyone else’s marketing.

We use service providers, including AI-assisted tools, to help sort email and draft replies to the support inbox.

We use reasonable safeguards, but no system is completely secure.

We do not sell personal data. We do not run an ad network inside Direction. We do not turn the journal into advertising profiles.

Premium is $9.99 a month or $59.99 a year, with a 7-day free trial for eligible new subscribers. In the Android app, Google Play handles the purchase, payment, renewals, cancellation, and refunds; on iPhone the App Store will. We never receive your card number, so please do not put it in an email. Your Free or Premium status is kept on the device.

Change your name and bearings on Path. Delete a journal note or a custom line where you made it, and a voice with Delete voice in Voices. Start over clears the local practice and asks xAI to delete the voices saved on this device. Delete your account from Account. For anything we or xAI hold — your account, a clone, something you sent us by email — write direction.app.official@gmail.com.

GTH Consulting and Holdings Co LLC, operator of Direction. Email direction.app.official@gmail.com. By mail: GTH Consulting and Holdings Co LLC, 1621 Central Ave #9091, Cheyenne, WY 82001. The public Support page is /support. Say “privacy” in the subject if it is a data request so we do not miss it. On X: @direction_app. A privacy request still belongs in email, not a reply on the feed.

If we start storing your practice on a server, add a new processor, or change how long anything is kept, we will update this page and the dates at the top. The point stays the same: the inner life you bring here is not inventory.